Online in Asia: Bloggers, Gamers and Money

Three interesting reads that I thought were worth noting down. First on the influence of China's 80 million Bloggers. There are a couple of interesting cases on how Volkswagen and Ice Cream maker Haagen-Daz made marketing mistakes and how quickly the response was on local blogs.

The second on the incredible growth in online gaming in China. Some games, such as Korean developed - Crazy Arcade Bomb and Bubble, have as many as 130 million users! I really feel old when I read this. I have enjoyed games in the past. But now that I have my own kids I no longer feel like I have the time or patience to try. Even though the online games look really interesting I just can't see myself spending an hour let alone 24 hours like I hear some other people doing!

The third read I recommend a blog: Web 2.0 Asia from Korean Blogger Chang W. Kim. One post that I found really interesting was about monetizing blogs in Korea and what he calls the "Show Off Economy". Definitely worth a read.
 

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